It is widely known that a logo may be protected by a trademark; after all, we have all grown up seeing the little ringed TM printed around logos and business names. But are you familiar with the concept of trademarking a specific shade of colour? It is doable, in fact, and some of the most well-known businesses in the world have already used this strategy.
But how exactly does registering a hue as a trademark benefit a brand? Because colours have always had a significant impact on the parts of the mind that are not consciously active, the purchasing choices that customers make are heavily influenced by colour. Because colours have the power to affect human emotions and states of mind, the colours that are linked with a specific brand are most often the emotions that buyers identify with the brand.
Now, let me ask you this: Do you want another brand to offer the same feelings that your brand does? Because of this, registering a colour as a trademark may be a smart investment and a significant step toward improving your brand’s recognition. Let’s go through the process of applying for a trademark so that you may have your very own shade.
When starting the process of registering a colour as a trademark, it is necessary to make sure that the colour you want to register fits all four of the following requirements:
The color that you want to register as a trademark will serve as the identifier for your brand.
It is not often employed for practical reasons, such as the colours that are used in road or warning signs, because of this.
People have begun to recognize the shade as being associated with your brand.
The decision to register the shade as a trademark will not provide the company an edge over its rivals.
Although on the surface they may seem to be straightforward legal check boxes, in practice it may prove to be rather challenging for the colour of your trademark to satisfy all of these standards. If, on the other hand, your product meets all of these conditions, you should hurry up and go to the next phase.
Seeking Legal Representation and Filing a Trademark Application
Before you go any further, it is strongly recommended that you seek the services of a trademarking attorney who is able to examine all of the necessary legal criteria. The attorney will make sure that the relevant paperwork are available and will assist you in preparing them so that you may apply for a trademark.
You are able to go ahead and file for a trademark at the national patent and trademark office of your country after all of the necessary paperwork have been prepared. This will allow you to own a colour even before you launch your brand, providing you with the head start you need.
